The trouble with polls is I don't see what I think in the Voting.
In this Market I think Ford should be trying to increase Market share and Owner Loyalty.
In the 50s and 60s You were Ford or Chevy Family. Generations went buying from the same Dealer either because of Dealer Service or the way Manufacturers handled problems for someone else that you knew. Now,
SVT Dealers have mechanics I would not let work on a Bicycle. They are not Trained or Paid properly for warranty work.
I believe to increase Customer Loyalty is to encourage Dealers to act the "Old Fashioned" way: Make the Customer happy. Is that hard to understand?
I have my service work performed by a non SVT Dealer. When I stop for gas and someone comes up to me and says I sure wish my wife would let me get "One of Those" I make sure he knows what dealer to go to when he gets a new Extended Cab.
An example of this attitude towards the Customer can be readily found in the Airline Industry. While American, United, and Delta have cut back and laid off
thousands Southwest Airlines did not layoff anyone and are in fact adding new airplanes to their Fleet.
I would think someone at Ford should understand it doesn't cost to make a few Customers Happy, it pays.
A side note, the Cadillac Commercial in the Superbowl. They are try to make you think if you buy a new Cadillac it will be the pleasurable experience that occur when you bought a 59, yeah right, until the first time you take it in for warrany work!
Jim