New Boss F-150

Has anyone seen the new Boss F-150 at your local ford dealership. 34,000 to 36,000 for nothing but show. Nothing done to the engine and it cost more than a lightning. It does come in yellow, have 20 inch crome rims, dual exhaust out the back, a nice ground effects package and a nice grill. But 36,000 for no engine performance what's so ever? I even hear the have a special edition Eric Clapton edition F-150 truck coming out, what the hell is ford doing.
 
Anyone heard about the "Built Ford Tough" edition F150? Or about the supercharged 4.2L V8 with 390HP they're putting in the sporty Jag X-Type?
 
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