Heat it up with a hair dryer and it will soften the adhesive behind it. You can use a heat gun too but be careful with one of those because those were made to take paint off, you'll be fine with a hair dryer though. When the adhesive loosens up some, you can pull it right off easily. Not sure if you were planning on putting something in its place, but there will be two holes in the fender there because the badge has two posts behind it that go into those holes to line it up. The paint should match okay too depending on the condition of your paint.