Steve, I went to dinner with John Webb last night and we had exactly that discussion.
You'll make more power with the roller cam. There's more area under the curve, so to speak. BUT, is it worth 4 times the price to do the conversion and get the custom roller? That's a hard call and only one you can make.
John said his goal was 13.0s with a supercharger, Edelbrock heads, and a cam. For him, a flat tappet cam is plenty.
I guess the REAL question is "what's your goal?"